(For Samuel Cypress) wanted to start this post talking about the capital letters, or as in my profession are called, in upper case. Why this name? Obviously I will not explain why, so one should just think a little and you glimpse the solution quickly (but then you look at the Wiki). Why talk about the case? Because they are the beginning of everything.  |
| Image: Samuel Cypress Text: María Casado |
Start with a little history ...
writing (and with it the typography) was born as a communication tool. With language we are able to store all the knowledge acquired through the story, is the evolutionary advantage with which we human beings. It is true that there are few who repaired on how to improve this tool. Only a few hundred geeks have spent their lives investigating this wonderful world.
begin at the beginning, after the ancient ideograms and thank Etruscan cultures as (quote 1: "the Romans, a shit next to the Etruscans!") Were created alphabetical letters, the difference is that they had a concept associated with the character, but it was completely abstract. The abstract nature, takes on meaning when used together with another to form words, which do have a meaning. The letter 'A' does not mean anything by itself, whereas the symbol 'Eagle' as ideogram, has meaning by itself. So were the Greeks and Etruscans, among others, the creators of the alphabet to the Roman civilization would use throughout his empire.
Our alphabet is a descendant of the Roman Capital was also named 'lapidary' or 'Trajan' to be used directly on stone (cita2: Known as 'capital' among mortals.) Let
a subsection. The case ... They are so big, so strong, so vulnerable to small business. Always loved by senior managers and scorned by avid readers. As had been battered even sometimes bad accent. Yes, always accentuated. That's: "No need, is a capital, need not carry tilde" makes no sense or sensitivity. The cause of this legend was a glitch in the design of the first printing presses. Did not have that space so the accents were omitted without remorse. Total ... in English, who emphasizes a word? The point is that the myth still persists. There is a group dedicated to 'report' lack of accents in the advertisements, you can find at: acentosperdidos.blogspot.com
once read: "cita3: Designing typography is writing, what the tone of voice is the spoken word. " What leads me to believe that if we start with the case must have been because in those days people did nothing to use them to bully. Gradually the letter has gone into the background and people today 'civilized' uses the usual minuscule writing. The upper case is used to highlight and give uniformity to a block of text. If the names are capitalized it because it requires special attention to them, who writes his name not capitalized?
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| The box with boxes bibliofilia.com |
Returning to the story that I had. The Roman contribution in this regard is the exact order and consistency of writing. Like all empires, the Roman also fell, and the writing suffered great change and increased its diversity due to political instability and cultural.
Thus, the way a little later, came the tiny 'Carolingians' as a result of the dissemination of texts for the lower social classes but literate, they could write by hand.
Some time later, in the Middle Ages (cita4: We only half!) Began to multiply the existence of handwritten information with the 'tiny gothic', which used the monks, as a result of developments the 'Carolingian'.
After the trance of ancient history and taking a leap in time, not too long ago, Mr. Gutenberg released a machine that allowed large amounts of information on paper. This allowed copies of the information in the style of Taylor and led to the creation of non-small publishing industry. As a postscript, was born ten minutes ago 'Digital Screen', will be given time to grow old and pass the turkey.
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| Cover of the first edition of "King Lear, printer" by Vicente Blasco Ibañez. 1926 (bibliofilia.com) |
The evolution of the art of typography as a tool has been clear and is currently in symbiosis with different types of leguaje and society. A movable type printing in 1883 can not be used today because the Rotary or Epson printer will not work with this technology, also someone who speaks ancient Castilian would not understand the 'Buenafuente' last good thing I'm not sure ... With this digression I want is to lead to a main idea ... The layout of the message and the font, go hand in hand down that road known as' human communication. " Today, yesterday and tomorrow ... not just go together, but they sleep together at night and are happy jumped out of bed in the morning ...
all know how important it is to transmit the message, if this is not good, direct, simple, does not reach its destination correctly. What you might not think too much is how to convey that message well. Realizing that a 'Arial' and 'Swiss' are virtually identical is difficult, especially if you're interested, but have important differences. In all this is a big black hole that absorbs all light and not let the messages come clearly into the receiver. That hole is the one that resides in the dark for most people who have not yet sent in their importance, the choice of typeface. Expressed fonts. This claim lives and parallel latent within the meaning of the text. In this talk some other time ...
1. El milagro de P. Tinto.
2. View Trajan Column in Rome, for example.
3. http://letritas.blogspot.com/2008/09/sensibilidad-tipogrfica.html
4. Bad joke, I know .
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