(For Bender Baruch) The last European campaign for Durex condoms brings an interesting surprise typeface. German designer Andrej Krahn, creator of it, generates bodies linked in some sexual positions to show the product. So far the thing does not escape the predictable. But the bet is increased when Krahn body built like choreography only fonts. are three elected positions to locate Accona Durex condoms. Made entirely with words that say what is happening at that moment in each of the protagonists, while describing the parts of their bodies engaged in the task.
striking thing about this whole campaign is not so much the concept, clear and strong, but the support on which rests the communication, typography. In 1910, Morris Fuller Benton created for American Type Founders typeface called a family
Hobo Std, chosen for the campaign. There are few designers who have encouraged this Art Nouveau. And less to show fellatio.
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