(For Bender Baruch) When we started our campaign to claim the Cooper Black font, some criticized us, others did not understand. But we continue with our journey toward the highest typographic excellence visual. We try to rely on some other attempts, far from here, had succeeded in this class struggle against the oppressor refined serif. Blog visually was the shock that raised the flag of typography, American typographer absolute creation of Oswald Bruce Cooper in 1921 and removed for use by the foundry Barnhart Brothers & Spindler in 1922. 
were few who dared to confess his special affection for this family, but visually it goes directly to light. The campaign grew with the support of art directors, printers, journalists and Democratic politicians to African Americans.
The art director of the Brazilian newspaper Folha de Sao Paulo, Fabio Marra, showed us several supplements with Cooper, while Pedro Pérez Cuadrado English professor at the University Rey Juan Carlos, described how this font was located at the origin of the English newspaper El Pais. And speaking of English newspapers can not forget the ultimate gift that has made us the great Rodrigo Sanchez, with latest cover its supplement to El Mundo, Metropolis.
And we were not at all wrong when we pointed to the letterpress as the ideal medium for the future of visual communication. We show, recently, as the Cooper Black gives identity to the campaign ultimately more important than doing the daily Clarín, for the World Cup.
This week, the advertising agency JWT Argentina-GLUE's launched a mega campaign for its product more competitive, Ford Ka car. With a very powerful concept, the brand presents a model created especially for young people who want to realize the dream of their own mobility and achieve more independence under the slogan "Ford Ka. Welcome to your first car." And guess how typography is taking forward this campaign which focuses on young people?
0 comments:
Post a Comment